“Modelo’s performance is not a surprise,” Williams said. AB InBev continues to own the brand in markets outside of the U.S. market from Anheuser-Busch's parent company, Anheuser-Busch InBev. Meanwhile, Modelo’s performance has been on the rise for years under Constellation Brands, which in 2013 acquired the brand in the U.S. Similar beers owned by Anheuser-Busch like Busch Light, Natural Light and Michelob Ultra have also “slowed down a bit,” Williams said, but “we are seeing some of those brands start to stabilize and climb back to the positive side of breakeven from a dollar standpoint.” Williams noted that the sales dip is mostly focused on Bud Light. Other brands, including Target, have also come under fire in recent months for supporting the LGBTQ+ community. Some consumers called for a boycott after the influencer posted a video in early April promoting a Bud Light giveaway in which she showed an image of a personalized can with her face on it. The data showed Bud Light dollar sales have been dropping since April in the aftermath of the beer brand’s marketing partnership with Mulvaney. It does not include bars, restaurants, venues or sporting arenas, where drinks are consumed on-site. Why is Bud Light being boycotted?īump Williams’ analysis looked at beer sales among off-premise outlets, which include grocery and liquor stores. The shift comes as Bud Light faces a consumer boycott fueled by rage over the company's marketing partnership with transgender influencer Dylan Mulvaney. But unless "something drastic" occurs, he expects the decline in Bud Light sales will continue through "at least the summer" as Modelo and other domestic lagers continue to see gains. The number of cases being moved surpasses any other brand,” Williams said. “There's a lot of volume from Bud Light still moving out there. The findings were first reported by The Wall Street Journal.ĭave Williams, vice president of consumer insights and analytics at Bump Williams, called the switch “a pretty big deal” but noted that Bud Light continues to outrank Modelo in volume sales and remains the top-ranking beer brand based on dollar sales year-to-date. retail-store beer sales in the four weeks ending June 3 compared to 8.4% for Mexican lager Modelo Especial, according to an analysis of Nielsen data from consulting firm Bump Williams. You can find public libraries in Ohio using OPLIN's Find a Library.Bud Light has lost its spot as the No.-1 selling U.S. Some public libraries have obituary indexes or offer obituary searching of local newspapers as part of their local history and genealogy services. Or, you may consider hiring a private researcher. We can interlibrary loan rolls of newspaper microfilm. Make an appointment to visit our library to research our newspaper collection. The time needed to scan through issues of a paper is generally beyond the time limit we are able to spend answering a question. A direct citation would include the title of the newspaper, the date that the item appeared in the paper and a page number. It is our staff policy that we do not research newspaper articles without a direct citation. They were often scattered throughout the paper (not in a specific section) and they could be published several days after the event, if they were published at all. Keep in mind that it can be difficult to find death notices from the early to mid-19th century. Locating an obituary in a newspaper typically requires searching the paper of record (a newspaper that published public notices) for several days after the date of death.
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